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Nike's mission has always been to provide a competitive edge, to help athletes perform better. They climb inside the athletic mind. they feel every beat of the athletic heart. they flex, bend, twist and torque every inch of athletic sinew and muscle. It's not easy, but it's natural for us. They're athletes.

Ever since the fateful day in 1971 when a University of Oregon track coach named Bill Bowerman poured rubber into his wife's waffle iron, technological innovation has been the spark that lights Nike's fire. This guy used to count grams when hand-building shoes for his athletes. He even weighed the ink on U of O singlets. Everything was an opportunity in his mind. His thinking became the foundation of Nike.

The Waffle outsole transformed the running world. Soon after, Nike Air evolved Nike's revolutionary impact on sports. The strength of Nike Air is its versatility. Beyond its basic function of impact protection, it can be shaped and tuned to meet the specific demands of contemporary athletes: Max Air, Zoom Air, and Tuned Air. In 2001, Nike introduced Nike Shox, unique columns of engineered foam, and a new revolution in cushioning began.