|Tiffany standards have been the very measure of excellence in the realm of fine jewelry worldwide for more than 150 years.
On September 18, 1837, Charles Lewis Tiffany and John B. Young established Tiffany & Young, a stationery and fancy goods emporium at 259 Broadway in New York City. Every article is marked with a nonnegotiable selling price, a revolutionary policy that made headlines. The first day's sales totaled $4.98.
Soon after Tiffany & Co. was founded in 1837, a distinctive shade of blue was chosen to symbolize the company's renowned reputation for quality and craftsmanship. The color was adopted for use on Tiffany & Co. boxes, catalogues, shopping bags, brochures as well as in advertising and other promotional materials.
In 1853 Charles Lewis Tiffany assumed control of the company renamed, "Tiffany & Co." Today you can find the same standard and presentation of their fine products at Tiffany as could back in 1837.