La Perla

170 Geary Street
San Francisco, CA 94108

(415) 445-0108



Monday to Saturday 10am-6pm
Sunday 12pm-5pm

An illustrious history spanning more than six decades, La Perla is a brand that has not only withstood the challenges of the modern world, but evolved to meet the demands on their loyal clientele. Founded with innovation in mind, and passion at heart, what began as a intimate operation, has expanded into a globally-reaching presence, whilst still conveying the warmth and care of it’s creator.

1950’s - The Origins

In 1954 Ada Masotti, an Italian woman full of talent and courage, began the journey towards her dream: creating an atelier of corsetry in the name of the best Italian tradition. Beginning in a small laboratory in Bologna, the Italian town renowned for its solid tradition of silk factories and textile manufacturers, Ada used her talent as a skilled corset maker to create works of art enhancing feminine beauty.

Presenting her creations in boxes lined with velvet, as if they were precious jewels, led to the name La Perla - representing the most feminine and harmonious gem.

Today - Evolution of a Revolution

By wearing their core values on their sleeve, of female empowerment, an obsession for the finest quality, and the need for intelligent design, they have retained their integrity and held onto a loyal, ever-increasing base of clients and friends.

Launching her first collection in spring/summer 2017, their current creative visionary, Julia Haart, has been developing the La Perla design DNA for a new generation, whilst always echoing the successes of the past.